A crew of specialists. Not one generic bot.

Scout runs eight parallel research streams on your business — GBP audit, competitor gaps, keyword and AI-search opportunities, citations, reviews, technical, social, backlinks. The output is your Marketing Health Score: 0 to 100, every sub-score ranked by what would move fastest.

Compass reads Scout's findings and writes the plan — a specific, sequenced set of calls: what to fix first, what to build next, which keywords to target, where competitors outrank you and why. Every recommendation is ranked by impact and tied to a finding.

Sketch builds the visual identity — color, typography, voice, taglines — three directions developed from your real context: your industry, your region, your competitors' positioning. You pick one. Everything downstream — website, GBP cover, social, email — uses it exactly.

Pen writes every word of client-facing copy — service pages, About, blog posts, FAQ, location pages — in the voice Sketch set, to the actual customer, not a marketing buyer. The voice gate runs on each piece: if a sentence could appear on any marketing site in America, it gets rewritten.

Beacon builds the location infrastructure — one page per town you serve, each with its own content, schema, and internal linking, not a template with the town name swapped in. It keeps name, address, phone, and service radius consistent across every page, schema node, and sitemap entry.

Gear runs the technical build and verifies that what shipped matches what was designed — schema on every page, sitemap structure, Core Web Vitals, a clean build, key routes returning 200. It confirms the actual deployed output, not the source file, before QA.

Ledger isolates every license number, certification, award, and credential into a verification ledger. Nothing ships until the status is confirmed. Across three runs it caught credential claims that didn't match the source — stale directory records in two cases, an overclaimed certification tier in one.

Pulse writes the GBP package — description, posts, Q&A seeds — plus the social content: platform selection, cadence, month-one captions, graphics specs. It also owns the review system: request templates, response templates for every rating, the printable QR card. All of it passes the same voice gate as Pen.

Proof runs the adversarial pass before launch — ten-plus dimension checks on the built output: dead links, misfiled schema, address data in the wrong field, alt text, mobile, accessibility, brand consistency. On two full runs it surfaced 104 and 103 confirmed issues, verified before flagging — no false positives.

Nexus provisions your Marketta Hub — the live portal where you manage your site after launch. It indexes every deliverable and configures your account so that when you log in and request a change, it's handled. The Hub is how the monthly plan works in practice.