THE RUN, STAGE BY STAGE
You request a run.
In 48 hours, there is a finished site at a real link — brand, website, SEO, Google profile, content. You look at it. You decide.
STAGE 00 — INTAKE
We start from whatever you already have.
You request a run and tell us about your business. If you have a website, we read it. If your only web presence is a Facebook page — that works too. In one case, we ran the full pipeline starting from nothing but a Facebook page and 279 job photos, downloaded before a word of copy was written.
Before the pipeline touches strategy or design, it ingests your existing photos, your old reports, your social posts, any brand materials you have. Nothing gets reinvented that already exists. Everything you've built — the reviews, the posts, the photos — becomes source material.
STAGE 01 — RESEARCH
Your whole online presence, scored 0 to 100.
Eight research streams run simultaneously. Your Google Business Profile — is it claimed, complete, categorized correctly, pointing to the right address? Your competitors — what are they ranking for that you are not? Your citations, your backlinks, your existing content, your reviews.
Each stream produces a sub-score. The eight roll up to a single Marketing Health Score — 0 to 100, letter grade, with a breakdown of exactly what is pulling the number down and what would move it fastest. The businesses we have run scored between 11 and 35 at the start. Not because they were bad businesses — because nobody had ever looked at the whole picture at once.
You get a live, shareable report. A link you can open on your phone. Not a PDF, not a deck. A real deployed report with your score, your sub-scores, and the plan.
STAGE 03 — BRAND
A visual identity built for this business. Not borrowed from a template.
Three directions. A color palette that doesn't look like every other contractor in your county. Typography chosen because it reads as what your business is — not because it was the default. Voice and taglines written to sound like you, not like a marketing brochure.
You choose one direction. Everything downstream uses it: the website, the GBP cover image, the social graphics, the email templates. The brand is not a style guide that goes in a folder. It runs through the entire build.
STAGE 04 — WEBSITE
This is where the site assembles.
The research is done. The brand is locked. Now the pipeline builds. Every site ships with a scroll-driven centerpiece — a scene built from your real photos that moves as the visitor reads.
A tree-care company got a pine that grows as you scroll, built from his own Facebook photos — live load time 1.94 seconds, measured. A garage door company got a worn door that rolls up to reveal a mahogany carriage door, tied to a real customer quote. A soft-wash company got a mossy roof that washes clean as you drag.
Yours is different because your photos are different and your story is different.
Every site includes
- Standalone Next.js site on your own Vercel project, your domain
- Homepage with the scroll centerpiece
- Individual service pages — one page per service, not a single-page dump
- About page with E-E-A-T signals: named owner, real history, verified credentials
- Location pages — one per town you serve
- Blog posts (4 at launch, written for AI search: direct-answer openers, question-format headings, FAQ schema)
- Full-site schema markup: JSON-LD on every page
- Ken Burns hero video built from your own job photos — no stock footage
- One-tap call and contact buttons on every page
- Review request system wired to your email
- Sitemap submitted to Google
Before launch — the adversarial QA pass
Ten-plus dimension checks on the built output. Not a checklist someone reads through — a system that finds the dead links, the misfiled schema, the address that leaked into the wrong field, the certification claim that doesn't match the source, then verifies each finding before flagging it. On two documented runs: 104 confirmed issues on one, 103 on the other. Zero false positives on the second.
STAGE 05 — SEO
Structure Google can read.
Schema markup tells Google exactly what kind of business you are, what you do, and where. Citation submissions go to the directories that feed Google's local data — and correct the name/address/phone inconsistencies that are usually already there. Baseline keyword positions tracked before launch, so you know what moved.
STAGE 06 — CONTENT
Written to be found. Written to be read.
Service pages in the specific language someone in your county types when they need you — not the generic phrasing on every contractor's site. Blog posts written for AI search: each opens with a direct answer, uses question-format headings, and carries FAQ schema so Google, ChatGPT, and Perplexity can pull the answer verbatim. Plus a 3-month content calendar.
STAGE 07 — GBP
The listing Google shows before your website.
A keyword-rich description, the correct categories, four ready-to-post GBP posts, ten Q&A seeds, and a photo checklist — all written to the guidelines that affect local-pack ranking. A plain-language guide explains how to apply each piece.
STAGES 08–12 — SOCIAL · EMAIL · ADS · ANALYTICS · REVIEWS
What most pipelines skip.
Social: platform selection, posting cadence, the first month of captions, graphics sized per platform. Email: a welcome sequence, a newsletter template, three campaigns. Reviews: request templates in three formats, a printable QR card, response templates for every star rating. Advertising: campaign structures built in draft-and-paused state — no spend activates without your sign-off. Analytics: GA4 configured for the conversions that matter.
APPROVAL → LIVE
You see the finished site. You decide.
The run completes. You get a link — not a proposal, not a wireframe, not a deck. A finished site you can open on your phone and share with anyone you want. If it is right, you pay $2,999 to take it live on your domain and you choose a monthly plan. If it is not right, you owe nothing.
We do not pitch. We build.
MONTHLY
After you go live — $50 a month.
You manage everything through the Marketta Hub. Log in, request a change — a new service page, an updated price, a seasonal offer, a new photo — and it comes back handled. No dev queue, no three-day wait. Tiers differ by how many adjustments a month and whether a real person steps in for complex questions.
Start with your URL.
Request your run. In 48 hours, you will have a finished site to look at. If you like what was built, you pay to go live. If you do not, you walk away.
$0 until you like what you see. Launch fee from $2,999.